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The gift card market (value terms) in Argentina increased at a CAGR of 14.2% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 9.2%, increasing from US$ 772.0 million in 2019 to reach US$ 1,097.9 million by 2023.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Argentina. With over 150 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

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Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card type, and market share by retail categories.
Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in four categories - consumer incentive card, employee incentive card, sales incentive card, and festival & other. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
Digital gift card analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers and by occasion.
Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors.
Retail spend: Breaks down retail spend across 12 categories / sectors to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
Market share by retailer: Provides market share of closed loop gift cards by key retailers in Argentina.

Report Scope

Gift Card Market Size by KPIs across Consumer Segments in Argentina

Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards

Gift Card Market Size by Consumer Segment in Argentina

Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Argentina

Importadora Y Comercializadora

By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion

Gift Card Market Size by Retail Consumer in Argentina

By Functional Attribute
By Occasion
Value by Purchase Channel

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Argentina Santa ana star casino wwe.

Importadora Y Exportadora Monterrey

Health & Wellness
Travel
Apparel
Electronics
Fine Dining Restaurant
Department Store
Supermarket
Specialty Retail Store
Discount Store
Gas Station or Convenience Store
Fast Casual Restaurant
Entertainment
Other

Gift Card Spend by Consumer Behavior and Demographics in Argentina

Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Argentina

By Functional Attribute
By Key Segments
Employee Incentive
Sales Incentive
Consumer Incentive
Festival & Other
By Scale of Business
Budget Allocation Trend for 2019

Employee Incentive Gift Card Market Size in Argentina

By Functional Attribute
By Scale of Business

Sales Incentive Gift Card Market Size in Argentina

By Functional Attribute
By Scale of Business

Consumer Incentive Gift Card Market Size in Argentina

Overall
By Scale of Business

Festival & Others Gift Card Market Size in Argentina

By Functional Attribute
By Scale of Business

Companies Mentioned

Cencosud SA
Carrefour SA
Coto CICSA
MercadoLibre Inc
Distribuidora Internacional de Alimentacin (Dia) SA
Importadora y Exportadora de la Patagonia SA
Wal-Mart Stores Inc
Garbarino SA
Electrnica Megatone SA
Frvega Sa
Farmacity SA
Falabella SACI
Casino Guichard-Perrachon SA
YPF SA
Cooperativa Obrera Ltda de Consumo y Vivienda
Avon Products Inc
Grupo Coppel SA de CV
Natura Cosmticos SA
Gasala SA
Ribeiro SACIFAI
Casa Humberto Lucaioli SA
Cimes ChP
Jufec Sa
Cetrogar Sa
Koninklijke Shell Groep/Royal Dutch Shell Group

For more information about this report visit https://www.researchandmarkets.com/r/k865pm

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